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Dumbest, Most Desperate, Most Tone-Deaf Corporate Sales Promotions Ever

Dumbest, Most Desperate, Most Tone-Deaf Corporate Sales Promotions Ever May 15, 2019Leave a comment

    In the spring of 2019, Burger King announced its so-called “Real Meals.” The backlash was instant. Critics took offense at a company trying to monetize mental-health awareness. But it was hardly the first time a corporation cynically tried to capitalize on “wokeness.” Here are some other ridiculously poorly thought-out corporate promotions from the past…

    Burger King’s Unhappy Meals

    Burger King

    Burger King’s new range of “Real Meals” (colloquially called Unhappy Meals) must have seemed like a good idea to someone. The logic behind these five color-coded meals seems to be to appeal to a more contentious consumer base that are open about their emotions, but in the eyes of many online commenters, this just seems like a lazy attempt to appear “woke.”